Hair Care Products in Japan

Hair care in Japan can be challenging. There is definitely not a lot available for natural hair, and unless you have thick, copious amounts of Asian hair, finding products that work is tough. However, they do exist and they can be found. Below you can find shampoo, conditioner, styling products, and hair colour that is popular in Japan for a variety of hair types. Select a category below or scroll down to see the whole lineup of the most popular hair care products, with descriptions in English.

Wax / Pomade

Gatsby Moving Rubber

Spiky Edge (pink)

For Very Short and Short hair. Volumizing wax for spiked styles.

Wild Shake (purple)

For Short and Medium Short hair. Texturizing wax for tousled styles.

Loose Shuffle (orange)

For Short, Medium Short, and Medium hair. Pomade for relaxed styling of wavy/curly hair.

Airize (green)

For Medium Short and Medium hair. Volumizing pomade for light, texturized styles.

Cool Wet (blue)

For Short, Medium Short, and Medium hair. Pomade for beachy, tousled styles.

Grunge Matte (grey)

For Very Short, Short, and Medium Short hair. Volumizing pomade with a matte finish.

Gatsby Perfect Hold

Gatsby Perfect Hold Wax Extra Hard

For very short hair. Natural style, hard finish wax.

Gatsby Perfect Hold Wax Short Hard

For short hair. Natural style, hard finish wax.

Uno Hybrid Hard

Firm hold wax with a natural finish.

Uno Wet Effector Hybrid Hard

Medium to Soft hold with a slick finish.

Uno Matte Effector

Medium to Firm hold with a matte finish.

Lucido Hair Wax Super Hard

Firm hold styling wax.

Lucido Volume Powder Wax

Strong hold volumizing wax with a soft-looking finish.

Mousse

Gatsby Styling Foam

Gatsby Soft

Soft hold styling mousse for a natural, soft finish.

Gatsby Hard

Firm hold styling mousse for a natural yet firm set.

Gatsby Super Hard

Extra firm hold styling mousse for an all-day strong style.

Gatsby Wet & Hard

Firm hold styling mousse for a beachy, slightly wet look.

Uno Super Hard Mousse

Firm hold styling mousse.

Lucido Hair Foam Super Hard

Firm hold styling mousse.

Lucido Volume Powder Foam

Firm hold volumizing mousse with a soft-looking finish.

Gel

Uno Super Hard Gel

Firm hold styling gel.

Lucido Wax Jelly Super Hard

Firm hold styling gel.

Lucido Wax Jelly Super Volume Up

Volumizing styling gel.

Lucido Hair Gel Super Hard

Firm hold styling gel.

Lucido Water Gloss Hard

Firm hold styling gel with a wet finish.

Hair Spray

Uno Super Hard Hair Spray

Firm hold hair spray.

Lucido Hair Spray Super Hard

Firm hold hair spray.

Men's Shampoo & Conditioner

Clarifying Shampoo and Conditioner for removing built up styling products and oil

Lucido Medicated Scalp Care Shampoo and Conditioner

Success Shampoo and Conditioner

Volumizing Shampoo for Fine, Thin, and Thinning Hair

Maro Volume Up Shampoo and Conditioner

Shampoo / Conditioner Combo

Success 2-in-1 Shampoo and Conditioner

Dandruff Control

H&S (Head & Shoulders) Volume Up Series Shampoo, Conditioner, and Treatment

For treatment of dandruff and itching. Volumizing products for fine, thin, and thinning hair.

H&S (Head & Shoulders) Scalp Ex Series Shampoo and Conditioner

For treatment of dandruff and itching associated with very oily scalp.

Men's Hair Colour

Liese Prettia Foam Colour

Full range of colours that lighten your hair and then deposit colour. This colour is not designed to darken light hair. It is designed to lighten and colour darker hair.

Gatsby Foam Colour

Full range of colours that lighten your hair and then deposit colour. This colour is not designed to darken light hair. It is designed to lighten and colour darker hair.

Men's Bigen

This brand makes grey-cover natural hair colours in a range of browns and blacks.

Salon de Pro

This brand makes grey-cover natural hair colours in a range of browns and blacks.

Hair Sprays — Aerosol Scented

Cape Soft

Hold: Level 1

Light hold hair spray.

Cape Natural

Hold: Level 2

Medium hold hair spray.

Cape Super Hard

Hold: Level 3

Firm hold hair spray.

Cape 3D Extra

Hold: Level 4

Strong hold hair spray.

See VO5 Super Keep Extra Hard (Fresh Bouquet) 330g on Amazon

VO5 Super Keep Extra Hard

Scent: Fresh Bouquet

Very strong hold hair spray.

See VO5 Super Keep Extra Hard (Pearl Rose) 330g on Amazon

VO5 Super Keep Extra Hard

Scent: Pearl Rose

Very strong hold hair spray.

Hair Sprays — Aerosol Unscented

Cape Natural Unscented

Hold: Level 2

Medium hold hair spray.

Cape Super Hard Unscented

Hold: Level 3

Firm hold hair spray.

Cape 3D Extra Unscented

Hold: Level 4

Strong hold hair spray.

VO5 Super Keep Extra Hard

Scent: Unscented

Very strong hold hair spray.

Non-aerosol Hair Sprays

Cape Keep Water Natural

Hold: Level 2

Medium hold pump hair spray.

Cape Keep Water Hard

Hold: Level 3

Firm hold pump hair spray.

Women's Shampoo & Conditioner

Moisturizing Shampoo, Conditioner, and Treatment for Dry, Brittle Hair

Asience Moisture Rich Shampoo, Conditioner

Dove Moisture Care Shampoo and Conditioner

Essential Smooth Gloss Shampoo and Conditioner

Essential Silky Smooth Shampoo and Conditioner

Shiseido Tsubaki Extra Moist Shampoo and Conditioner

Shiseido Tsubaki Oil Extra Moist Balance Shampoo and Conditioner

Herbal Essences Touchable Moisture Conditioner

Herbal Essences Touchable Moisture Shampoo and Conditioner

Herbal Essences Touchable Smooth Shampoo and Conditioner

Herbal Essences Green Garden Collection Shampoo and Conditioner

Ichikami Smooth Care Smoothing Shampoo and Conditioner

Damage Repair Shampoo for Chemical and Heat Damaged Hair

Dove Damage Care Shampoo and Conditioner

Shiseido Tsubaki Damage Care Shampoo and Conditioner

Shiseido Tsubaki Oil Extra Smooth Damage Care Shampoo and Conditioner

Mod's Hair Hot Care Shampoo and Conditioner

Volumizing Shampoo for Fine, Thin, and Thinning Hair

Asience Volume Rich Shampoo, Conditioner, and Treatment

Dove Volume Care Shampoo and Conditioner

Essential Volume Gloss Shampoo and Conditioner

Shiseido Tsubaki Volume Touch Shampoo, Conditioner, and Treatment

Ichikami Volume Care Revitalizing Shampoo and Conditioner

Curl / Wave Control Shampoo for Unruly and Difficult Hair

Dove Curl Care Shampoo and Conditioner

Herbal Essences Touchable Smooth Shampoo and Conditioner

Dandruff Control

H&S (Head & Shoulders) Moisture Shampoo and Conditioner

For treating itching and dandruff associated with dry scalp.

H&S (Head & Shoulders) Refresh Shampoo and Conditioner

For treating itching and dandruff associated with oil-congested scalp.

Non-Silicone Shampoos & Conditioners

Classic Herbal Essences (yellow) Shampoo and Conditioner

For soft, full hair.

Classic Herbal Essences (pink) Shampoo and Conditioner

For hydrated hair.

Clarifying Shampoo and Conditioner for removing built up styling products

Mod's Hair Aqua Clear Shampoo and Conditioner

Women's Hair Colour

Liese Prettia Foam Colour

This product is designed to lighten and then deposit. It is made for dark hair. If you want to go from a darker colour to one of the colours on this list, simply use the product without buying bleach or peroxide separately.

*This product is not designed to deposit only and is not for use on hair that is lighter than the target colour.

1. Jewel Peach 2. Pink Berry 3. Elegant Peach 4. Rose Tea Brown 5. Irish Brown 6. Cocoa Brown 7. Natural Mocha 8. Milk Tea Brown 9. Marshmallow Brown 10. Glossy Brown 11. Royal Brown 12. Dark Chocolat 13. Royal Chocolat 14. Milky Beige 15. French Beige 16. Candy Beige 17. Cool Ash 18. Natural Ash 19. British Ash

Liese Prettia Colour Return

This colour is deposit only and is designed to darken lighter hair. It comes in two colours: Natural Brown and Natural Black. There is also a temporary Natural Black available.

*This product is designed to deposit only and is for use on hair that is lighter than the target colour.

Natural Brown hair colour

Natural Black hair colour

Natural Black temporary

Cielo Hair Colour

This brand provides a line of grey-cover hair colours. Most of their products are no-mix or mess-free mix. The following link provides English instructions and precautions on each product line, as well as a colour guide.

Colour guide: http://www.cielo.jp/global/en/index.html

Japanese source: http://www.cielo.jp/lineup/